As a graphic designer for Mercedes Formula 1, I led the creative work for their global paid social campaigns, from launching the Las Vegas Grand Prix to showcasing the Lewis Hamilton collection. My campaigns significantly boosted audience engagement and sales, reflecting the brand's dynamic and high-performance image. Immersing myself in the Mercedes Formula 1 brand, I had the creative freedom to incorporate the latest social and digital trends, ensuring each campaign was innovative and impactful. This synergy between brand immersion and creative liberty enabled me to drive remarkable results and elevate Mercedes Formula 1's presence across digital platforms.