Working on a brand refresh for Carol Joy was a transformative project that began with conducting thorough brand workshops to realign and refine their core values and vision. I developed a refreshed brand look, encompassing redesigned logos, a sophisticated colour palette, and elegant fonts, all documented in comprehensive brand direction and style guides. This revitalised identity was carried through to point of sales branding, ensuring a consistent and luxurious customer experience. Additionally, I directed new photo and video shoots, capturing the essence of the refreshed Carol Joy brand, effectively enhancing their market positioning and appeal.