Curating an illustrative style and brand creative direction for For Goodness Shakes was a dynamic and impactful project. I developed a unique illustrative style that became the hallmark of their brand, seamlessly integrating it across all advertising, paid social media, website, and marketing materials. This cohesive visual identity culminated in their largest campaign to date, showcased on the biggest screens across multiple cities in the UK. As an extension of their core team, I served as their dedicated graphic designer, ensuring consistency and creativity in every aspect of the brand's visual communication, significantly enhancing their market presence and recognition.