Working with Mental Health UK for ISG's charity cycle event was impactful. The 2019 event, hosted by ISG's Engineering Services department in Reading, marked the first collaboration with Mental Health UK as the charity sponsor. It raised nearly £40,000 with almost 300 participants. The brief required creating a brand identity that aligned with Mental Health UK's message while maintaining a non-corporate aesthetic. The project involved designing on-site branding, developing online branding, crafting cycling jersey designs, coordinating branded socks, and producing all printed materials. The result was a cohesive brand presence that elevated the event and effectively communicated its charitable cause.