As a graphic designer for Nuxe, my role was pivotal in the success of the Sweet Lemons campaign, which followed a trial creative campaign. This achievement led to a significant milestone: securing a £2 million contract over four years. At Nuxe, I implemented a structured creative process, which included organising briefings, generating reports on social and digital trends, and exerting influence on photo and video shoots. Subsequently, I designed and curated multiple campaigns, each featuring striking assets tailored to diverse audiences across EMEA. These efforts have notably heightened European brand awareness for Nuxe, showcasing the effectiveness of our collaborative and trend-focused approach.