As Wrangler's core graphic designer for the EMEA region, I spearheaded all creative work across paid social, advertising, and marketing, successfully developing over 70 campaigns. This creative endeavour contributed to the European division achieving the highest profits globally. My role involved influencing photo and video shoots, curating, editing and designing assets with a keen understanding of social media trends and audience preferences. By positioning myself within their global creative team, I effectively influenced the creative process, driving Wrangler's brand presence and market success in Europe.