As Lee's core graphic designer for the EMEA region, I managed all creative work across paid social, advertising, and marketing. My successful track record with Wrangler led Lee to seek my expertise. I collaborated on numerous brand partnerships, skillfully blending distinct style directions into unified creative campaigns. The process involved directing photo and video shoots, and curating and editing assets with a keen eye on social media trends. By integrating myself within their global creative team, I effectively contributed to the creative process, enhancing Lee's brand presence and market impact.