Working on the full rebrand for Designer Exchange was a comprehensive and rewarding endeavour. I began with in-depth brand workshops to understand their core values and vision, which laid the foundation for the new brand identity. I crafted a fresh brand look, encompassing redesigned logos, a vibrant colour palette, and modern fonts, all encapsulated in detailed brand direction and style guides. This rebranding extended to in-store branding, ensuring a cohesive and immersive customer experience. Additionally, I directed new photo and video shoots, capturing the revitalised essence of Designer Exchange, effectively positioning them for future growth and success.